The legendary saxophonist talks writing a song for Busch Light’s new commercial and why he approaches meme culture with plenty of humor
Legendary saxophonist Kenny G stars in a new Super Bowl ad for Busch Light playing a jazzy version of the beer brand's classic jingle.about writing a song for Busch Light’s new commercial and why he approaches meme culture with plenty of humor.’s why Busch Light recruited legendary saxophonist Kenny G for its 2022 Super Bowl ad, during which the the king of smooth jazz puts a new spin on an old classic.
In a genre known for controlled chaos, energy and spontaneity, jazz musicians have criticized Kenny G’s style as bland, predictable and overly relaxed. But with “Head For The Mountains,” he’s anything but predictable. And when it comes to Super Bowl commercials, it’s often the unpredictable that works: The ads are notorious for having a key ingredient that makes viewers wonder what the heck they just watched.
“There's one key lyric in the song—‘It's cold, and it's smooth, and it's waiting for you’—obviously talking about Busch Light beer,” says Daniel Blake, group vice president of Budweiser & Value at Anheuser-Busch. “But when we heard this one line and we were analyzing the song, we were like, ‘Man, no one in music is smoother than Kenny G.’”
“If I'm the butt of the joke, if it's funny, I love it,” he says. “It doesn't bother me because it's truly funny.”film had a dentist swap out Novocaine for his music, how inmade fun of him for a duet he did with Frank Sinatra. While he’s humorous both on and off set, Kenny G doesn’t go along with every pitch that comes his way. Some still hit the wrong tone: He recalls being asked to do a commercial for Depends and “definitely turned that down.”
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