Here's a look into why more South Korean are getting cosmetic procedures than ever before.
But that's not all. The number of patients who are men over 50 is trending upward. "In the past, if men's faces were a little saggy, they would just deal with it," says Lim Ee Seok, the head dermatologist at Theme Dermatologic Clinic in Seoul. "At the moment, I'm seeing a trend that a lot of older men are getting the same treatments that women are getting, whether it's fillers for wrinkles or lasers for discoloration.
"I have a lot of male patients in their 40s to 50s that want to move up in their careers because physical appearancesmatter here," Kang says. Jong Lim Park, another plastic surgeon at Banobagi, shares a similar observation with me. "Looking younger and fresher is very important. When you have a cleaner face, you’re better at your job."
When you submit your résumé for most jobs in South Korea, a recent photo of yourself must be included. As a result, pressure is placed on people, no matter what gender they identify as or how old they are, to look the best they possibly can to get a well-paying job. "In the past, it was about how well you worked," Kang explains. "Now, looking younger and fresher is very important. When you have a cleaner face, you're better at your job.
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