Luck? Timing? A lack of competition? Or all of the above?
A render of Jsaux’s upcoming RGB dock and RGB back plate for the Steam Deck.It’s just one example of fan feedback influencing Jsaux’s product development. When the company first debuted a rear transparent shell,, which didn’t go over well with fans because, frankly, it looked bad and tacky. But Jsaux promptly responded and omitted its branding before it ever shipped — yielding a better product.
It also doesn’t hurt that Jsaux apparently has such tight relationships with its suppliers that it can turn around small batches of productsWhile the entire company employs around 110 people in design, product and supply chain management, marketing, sales, shipping, and support, it relies on contract manufacturers to actually produce the gear.
While Jsaux’s representatives may be playing it cool, it’s worth remembering how small the potential customer base for Steam Deck is — especially for an accessory maker. Valve has sold. Compare that to a juggernaut device like Apple’s iPhone, which sells about 200 million units per year, and you quickly see how hitching its horse to the Steam Deck gives Jsaux a much lower ceiling by comparison.
How it started vs. how it’s going. On the left is Jsaux’s original, first-to-market dock. On the right is a newer, more premium option with an internal M.2 SSD slot. But when you’re in a world of niche hobbyists, there’s also a whole lot less noise to drown out — which is also why Jsaux tells us it didn’t jump into the very competitive world of the Nintendo Switch.it has sold around 550,000 Steam Deck accessories , accounting for around 20 percent of the company’s overall $70 million in revenue. Around 60 percent of its sales come from the USA, with Europe in second, and unsurprisingly, most people buy them via Amazon.
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