Designer Aleali May is the creative director of Grwn, a sustainable luxury accessories label offering lab-grown diamond jewelry. See more details here.
who got her start working with the late Virgil Abloh and Don C at RSVP Gallery and was the first woman to design collections under, and his son Jordan Pollak, who has 15 years of marketing experience. The brand is targeting younger consumers with its collection of fine jewelry that offers trend-driven and creative pieces made from lab-grown diamonds and recycled metals, which reflects the brand’s mission of marrying creativity with sustainability.
“We’re leaning really heavily to focus on sustainability in today’s world,” he said. “That often is a term that is used without having any substance behind it, but it’s really important to us that we have very high standards, whether it has to do with our sourcing, with companies who are focused on supply chain, on climate control or on inclusivity in terms of the workforce.
In addition to its own designs, Grwn is focusing on a robust slate of collaborations slated to debut every two months. The first is with watch brand Mad Paris that will offer two timepieces designed by May and priced at over $100,000. The collaboration will debut during Paris Men’s Fashion Week in June.
Later this year, Grwn will also open a flagship in Los Angeles. The cofounders said the store will be a “very different“We want people to be able to walk the space and not only understand our brand and the most important aspects of our brand — which is where we stand with sustainability — but also enter an environment where they can understand more about how lab-grown diamonds are made because some people are confused about that,” Michael Pollak said.
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