Jollibee Group currently has 18 accredited farmer groups as suppliers. Since the program began, they have delivered 9 million kilos of vegetables to the company and earned more than P360 million. BrandRap
According to the Philippine Statistics Authority , one in every five Filipino workers is employed in agriculture, but this sector remains the poorest among the basic sectors. PSA also reported in May 2022 that the value of agricultural and fisheries production fell by 0.3% in the first quarter of 2022.
“JGF and our partners assist farmers in becoming farmer-entrepreneurs, allowing them to participate more actively in agriculture value chains, provide food for their own families, and contribute to the country’s food security,” said JGF Executive Director Gisela Tiongson.JGF collaborates with community-based partners to shift farmers’ mindsets and practices from individual producers to agro-entrepreneurs working in clusters.
The Foundation then helps farmers access reliable markets for their produce. White onions used in Jollibee Yumburger, spring onions sprinkled on the Chowking Chao Fan, green bell peppers in the Greenwich Hawaiian Overload Pizza, and ginger and calamansi in Mang Inasal products are grown with joy and supplied by FEP farmers.
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