Here's how Joe Exotic struck a deal with 'Wonder Years' star Jason Hervey to launch a cannabis brand:
—who’s currently serving a 22-year prison sentence for a murder-for-hire plot and multiple violations of the Endangered Species Act.
While Hervey and Small were dining on North Canon Drive, Maldonado-Passage, who was 1,420 miles away in prison in Fort Worth, Texas, might be one of the only guests of the federal government to publicly launch a marijuana company. For Joe Exotic, who used to own one of the country’s largest tiger petting zoos, the new business isn’t just“He’s a big believer in using it for medical purposes,” says Small.
Hervey, meanwhile, still acts occasionally and mostly produces. He now runs a company called Cannaxxs Limited, which acquires intellectual property and brands, and he and his business partner, Josh Anderson, who runs cannabis cultivator and manufacturer Tango Hotel Charlie Group, LLC—the THC Group for short—work together to bring celebrity cannabis brands to market. The Joe Exotic brand will be the partners’ first deal.
When asked if the business arrangement was legally sound for Moldanado-Passage, considering cannabis is still a banned Schedule I substance under federal law, and Maldonado-Passage is federal prison, Small is quick to say, “yes.” For Joe Exotic, it’s just a licensing deal. Hervey’s company owns the IP and brand and Anderson’s company manufactures the products.
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