How Jimmy Buffett Negotiated One of the Best Deals in Touring

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How Jimmy Buffett Negotiated One of the Best Deals in Touring
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If Buffett was bringing Margaritaville to your amphitheater, his standard deal was 105% of the gross ticket receipts.

who died Friday at 76

In the late 1990s, when SFX Entertainment bought out promoters around the country, the new concert-business giant offered touring stars huge payments to anchor its summer-amphitheater lineup — and avoid losing them to rival companies. Back then, artists were asking — and receiving — 90% of the net ticket sales after expenses, leaving 10% to the promoter.

Promoters agreed, knowing they could take a cut of ancillary revenues, like parking, food and ticket service charges and — especially with Buffett’s hard-partying Parrotheads — alcohol. “It worked out for me and the other promoters because of beer sales,” Fey wrote. Buffett, who toured through spring 2023, set a financial precedent that younger stars, such as country singer

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