.jessieslife has mastered the rebrand.
, which range from swimwear to skincare. Her journey to entrepreneurship is an unconventional one, showing there isn’t one singular path to realizing your dreams — last time i-D spoke to Jessie, in a video she was at the end of her adult film career and musing on body positivity. Going from ex-adult star to entrepreneur, Andrews has mastered the art of the rebrand, both professionally and personally.
“All these things that have to do with the business from A to Z, whether its production or scaling or fulfillment, I’ve learned how to do on my own,” she explains. A rebrand is more than just a logo change – it requires vision, and the strength to bounce back from adversity and create something authentic. i-D recently spoke with Andrews about her nontraditional journey to personal success, fighting stereotypes, and disrupting the norm.I grew up in Miami and had four older sisters.
I was independent really young. Working so early and learning the value of money, I always had to work for what I had. My family was middle class and my parents were divorced. If I wanted a phone, if I wanted a car, they made me work for it. I learned the value of money early so I knew that money meant freedom. Money isn’t everything in the world - there’s love and family and all these things, but I knew the harder I worked and the more money I had, the more freedom I would have.
Honestly, I knew nothing about fashion. I knew nothing about brands. I learned from the bottom to the top. Nobody I knew had a brand. There wasn’t this stigma of the internet yet – I started Bagatiba in 2012 when we didn’t have Instagram. I was still on Tumblr and Twitter and that first ever social media imagery hadn’t really hit yet and there was really no fear for me because I wasn’t fearful of anything else like doing porn, doing this, doing that.
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