How Jenny Craig built a weight-loss empire and battled her speech loss

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How Jenny Craig built a weight-loss empire and battled her speech loss
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Jenny Craig Inc. is among the few weight-loss programs that have ruled the diet industry for decades as millions of Americans have sought to control their weight. The company plans to close soon after four decades because of financial troubles.

But in the 1990s, the company seemed to be everywhere — even as its founder seemed to disappear. Several doctors expressed befuddlement about why Craig couldn’t speak after her jaw incident, until one finally gave her an answer: The muscles in her face had been stripped and needed surgery to repair.

Craig’s desire to help people slim down was born of personal experience. She told People magazine in 1990 that she felt terrible about herself when weight from her second pregnancy was difficult to lose. “I used to look in the mirror and cry,” she said. “I would just cry and say, ‘What did you do to yourself?’”

Craig, a New Orleans native, and her husband launched their weight-loss empire in 1983 after the pair moved from the United States to Australia and saw a gap in the country’s diet industry. She had worked in the weight-loss field for decades, including at a chain of women’s “figure control” salons, she told CNN. That experience, she said, taught her “the things that work and the things that don’t work.”Jenny and Sid Craig’s bet on Jenny Craig Inc. proved successful.

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