Write in eighth-grade language to reach the broadest audience.
One tactic Bezos uses to simplify his writing is a strategy you can easily adopt, especially if your subject matter is highly technical or complex.For example, Bezos wrote about the Kindle in 2007 in a paragraph made up almost entirely of one and two-syllable words.If you come across a word you don’t recognize, you can look it up easily. You can search your books…If your eyes are tired, you can change the font size.
Nooyi admitted that she learned the importance of simplifying complexity the hard way. While attending Yale’s business school, Nooyi had to pass an oral and written communication class to advance from the first to second year. Unfortunately, she failed and had to re-take the course.“At Yale, they taught me to the simplify the message. Rather than deductive thinking, which is laying out all the facts and then reaching a conclusion, start with inductive thinking.
“You cannot over-invest in communication skills,” says Nooyi. Certainly invest in improving your public speaking and communication skills, but focus that investment where it will pay the most dividend.
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