An Instagram 'nano' influencer makes money from sponsored posts with only 2,200 followers. Here's how much she charges and how she lands brand deals.
Amber Broder is a "nano" influencer on Instagram with just over 2,200 followers. This year, she started to monetize her Instagram account where she shares skincare content.
With just over 2,200 followers on Instagram, Broder is what many in the influencer industry would define as a. Nano influencers generally have between 1,000 and 10,000 followers on Instagram. Now, she's turned her "passion project" into a full side hustle where's she able to make money through brand partnerships on Instagram.She said in her experience it has taken patience, pushing for payment over gifting, and highlighting her high engagement rate of 16% and professional photography skills.
Broder uses a straightforward formula to calculate where to set her starting rates for content: 4% of her total of followers. This doesn't factor in time, quality, engagement, or usage rights, however. Rather, the formula acts as a guideline or minimum for where to start when negotiating her rates. Instagram Reel: $50 to $75She also uses two
"I've done a lot of gifted work, which I think is really important for getting a page off the ground," Broder said, "but it also can definitely feel like you're being taken advantage of. You have to make sure you're getting something out of the gifting." Her media kit outlines all of her stats and emphasizes her engagement rate in the kit, which she explains is the most important metric — even more so than followers or likes.
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