Despite shoppers’ financial obstacles, retail analysts say there are still deals to snag — even with the typical holiday shopping sales still months away.
Last year’s holiday shopping season was blemished by supply chain woes. This year, consumers will grapple with a different obstacle: Inflation.
“Retailers are in a really competitive environment right now, so they have a strong incentive to offer strong deals and discounts despite their own inflationary constraints,” Tassin says. Such strategies aim to help retailers remain competitive in attracting price-sensitive consumers. Even though prices haven’t risen much, shoppers are still planning ways to shield themselves from possible inflationary effects. According to Salesforce research, 37% more shoppers than last year plan to start buying gifts earlier this year due to inflation.
1. Think outside the box with your gifts.Right now, retail inventories are full of items that were backed up during the pandemic due to supply chain issues, like furniture and home decor, which aren’t typical holiday gifts. But the longer they hang around, the steeper their discounts may be through the end of the year. An office chair, for example, could be a good gift for a spouse that constantly complains of back pain while working from home.
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