We spoke with alyssainthecity about how she shops and her new collaboration with petitestudionyc:
The fashion editor-turned-influencer filled us in on her Instagram shopping habits, the importance of a good tailor and her newest collaboration with Petite Studio.Author:Maria BobilaPublish date:Jun 12, 2019Updated onJun 11, 2019 at others, purpose-driven, a chore. Where do you shop? When do you shop? How do you decide what you need, how much to spend and what's "you"? These are some of the questions we're putting to prominent figures in our column "How I Shop.
"Growing up, I always knew I wanted to work in fashion, but I didn't want to design clothes. I just wanted to be on the business side," recalls Coscarelli. "Doing this collaboration kind of changed everything. It's such a fun and challenging — in a good way — process. And it's so, so, so rewarding to see them come to life. To have a tangible product with my name on it, my stamp on it, is really, really cool and kind of addicting.
When I shop is pretty constant. I wish there was more method to my madness, but there really isn't. It's a constant inflow and outflow. Since I do, fortunately, get gifted so much because of what I do, I don't have to shop as much. But there are always new things coming in one way or another, whether it's stuff I'm getting gifted from brands or for collaborations or stuff I'm supplementing that I'm buying myself. And I do a lot of traveling.
I open a million [browser] tabs when I'm online shopping and then go through them one by one. It's almost like Marie Kondo-ing. The thing is if I want something, I'm not even going to think about it. I'm just going to buy. I'm pretty impulsive with things that I love. I'm not even looking at the price tag. I'm very over-the-top when I like something.
I can pretty much look at something and tell if it's going to be small enough to fit me, but often it's not. Then I have to decide if it's worth it for me to spend the money on tailoring. It's really about how much I'm going to wear it. So if I find a piece, say it's vintage and it's three sizes too big, I'm kind of like, 'Am I going to wear this 10-plus times?' And if so, it's worth tailoring.
I've definitely learned my lesson, as far as shopping online, to take five minutes and look at the size chart. Because there's been too many times — even on Need Supply, where I shop so much and so often — where I'll order a pair of pants and even the extra-small is the length of my entire body. It'll save me a lot of stress if I just look at the size chart and see what I'm getting myself into.
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