“My assistant is in my inbox all day. We have a very elaborate color-coding system with over 60 categories of emails. Then we have another category for action items that go at the top of my inbox so I know that I have to deal with them that day”
Illustration: Lauren Tamaki Audrey Gelman is the CEO and, with Lauren Kassan, the co-founder of women’s co-working space The Wing. The company has locations in New York City, Chicago, and San Francisco, with plans to open soon in L.A. and Boston . Gelman has raised a total of $117.5 million in funding in two years and formerly worked as a press aide for Hillary Clinton and, later, Scott Stringer.
On working with women: Collaboration with women is really what I do for a living. I think I’m earning an M.B.A. in it or a Ph.D. in it. I collaborate with my co-founder, Lauren; with our executive team; with our product and technology team; all the way down to junior designers at the company. It’s a lot of hands-on and creative work with women whose brains I respect.
On where she finds inspiration: We do a lot of work and concepting on Pinterest. I can just get lost in a Pinterest hole and not be heard from for hours. Also our members, honestly — we have such a dynamic, rich, interesting group of women who are a part of The Wing.
Penelope and I created these categories in order to triage and organize all the emails I get in a day. The colors make it easy to go back and find information in my inbox. I know it might sound crazy, but it’s the best way I’ve figured out how to get people answers and responses most efficiently, and not bottleneck information or decisions in my inbox. The system also helps me spend less time on email during the day.
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