The creator is launching his own brand this month at Sephora. skincarebyhyram
"Gentle actives" are the pillar of the brand. Yarbro doesn't want to "fix" your skin in 15 minutes with a high percentage acid-packed mask that delivers instant results; he wants to be a seller of daily, preventative health care for your skin. He's focused on overall skin health, not just results.
Selfless is in line with the skin-care philosophy that made Skincare by Hyram a must-follow YouTube channel and TikTok account. No products will contain fragrance, high percentages of active ingredients, physical exfoliants , or essential oils. For each product, Yarbro pairs a hero active ingredient with a naturally derived substance, such as retinol and rainbow algae.
For Yarbro, where raw materials are sourced and how they're harvested are just as important as the actual ingredients. He includes sourcing information in addition to listing ingredients, an added touch sure to attract a Gen Z clientele who prioritize founders' beliefs. Yarbro says sourcing either "doesn't hurt the environment" or helps the environment grow or re-grow the ingredient.
Videos will become more Selfless by Hyram-centric. Once traveling is permitted, he'll fly to the places his materials are sourced, take viewers inside labs and manufacturing facilities and show the complexities of creating better-for-the-environment packaging. Is he worried that his viewership will fall off? Not at all. Yarbro's ethos remains the same: to give his followers the honest take on beauty that propelled him to "Gen Z Whisperer" status in the first place.
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