How Grimace — a McDonald's mascot — became the Mets' good luck charm in their Amazin' 2024 postseason run

📆 10/11/2024 4:53 PM

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📆 10/11/2024 4:53 PM
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Grimace takes over 7-train in hours before a Mets playoff

The Amazin’ run of success for this year’s New York Mets — in which the team went from summer cellar dwellers to a berth in next week’s NCLS — has fans of the blue and orange crediting one unlikely purple figure.The famous McDonald’s advertising mascot has won the hearts of Mets fans since he threw out the first pitch at a June game and the team’s early season bad fortune quickly turned around.

The Mets branding team decided to fan the fire by slowly sneaking Grimace into Instagram posts, its 2025 season calendar and even in the team picture. At one point they even worked with McDonald’s to put his image on No.7 train to the game.The comments section on the average Mets social media post soon went from chiding at the Mets’ lackluster performance to cheering on the whimsey of the booming team.

“We don’t want to be one of those brands that goes too deep into it and then ruins it for everyone,” said Carafello.

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