IMG Focus' senior director of production tells us how a fashion show comes to life.
we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
Rowe got her first taste of fashion events while she was working at an agency in Australia. She got the chance to do some production for IMG, and was assigned to Fashion Week Australia. "It wasn't that I was necessarily interested in wanting to do it — I was drawn to the event experience that I already knew, that then snowballed into this passion," she says.
I was working at a boutique agency, and I was also on secondment [editor's note: job rotation] at IMG as the production manager for Australian Fashion Week, and it was then that I realized I could combine all of these big, complex details and productions while leaning into this unique creative approach with this energy that's so hard to describe or replicate on other events.
For people who aren't based in the four main fashion capitals that want to start a career in fashion, what are ways they can get their foot in the door?
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