Explore how Gordon Brothers revitalized Laura Ashley, boosting it to $750 million in annual sales through strategic partnerships and brand management.
Brand management started out as an idea — strip a fashion business down to its intellectual property and build it back up in an “asset light” manner, focusing on marketing while farming out production and much of the design to licensees. Marquee Brands Taps Former Authentic Exec Natasha Fishman as Chief Marketing Officer
“We had decided that we were going to relaunch this in the U.K. and rightfully so because the brand was born in the U.K., it’s a Heritage U.K. brand,” D’Angelo said. “And the partnership that was established with Next in the U.K. to launch shop-in-shops as well as e-comm was a really smart move on Gordon Brothers’ part.
That included going after the home improvement/DIY world with Laura Ashley tile and Laura Ashley wallpaper and then, last year, getting the brand back into fashion.
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