I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
Next week will see the launch of the Pixel 9 family of smartphones at the titular Made By Google event. The annual event allows Google to demonstrate what it believes a smartphone should represent. Last year’s Pixel 8 family offered new displays, improved cameras, updated software and its custom-designed Tensor Mobile chipset.
This week, Google gets to do it all again except this time, it’s not about defining the market but fortifying it. You have tools for transcribing audio, summarising information from web pages and emails, and searching based on a screenshot or even a circled part of the screen. AI can help screen spam calls, act as a translator while travelling, and suggest replies, topics, and more when creating on your phone.
These all followed the same direction and ethos Google laid down in public with the Pixel 8. That direction will only be emphasised this week with the launch of the Pixel 9 and a raft of new AI features.
Pixel 9 Pixel 9 Pro Pixel 9 Pro Xl Android 15 Generative Ai Gemini Apple Iphone 16 Pro Apple Intelligence
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