How Gloria Vanderbilt Turned Her Notoriety Into a Line of Designer Jeans

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How Gloria Vanderbilt Turned Her Notoriety Into a Line of Designer Jeans
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Find out how the late Gloria Vanderbilt built a legacy out of denim.

–the heiress, socialite, consummate interior designer, artist, and fashion icon–has died at the age of 95. She passed away on Monday morning at her home in Manhattan. “Gloria Vanderbilt was an extraordinary woman who loved life and lived it on her own terms,” her son Anderson Cooper said when confirming her deathVanderbilt’s life was indeed extraordinary.

But the jeans! The jeans were the thing. Vanderbilt started life off with $2.5 million trust fund, equivalent to $37 million today. She built a $100 million fashion empire, creating what could arguably be called the first line of designer denim. As Vanderbilt often said, the pants were designed to “really hug your derrière.”

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