Bernard Marr is a world-renowned futurist, board advisor and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organisations.
Enterprise TechThe roles of professionals in society are shifting thanks to the development of truly useful and powerful generative artificial intelligence. Every industry will be impacted, but we have already seen that healthcare, with its heavy use of data and technology, will be disrupted more than most.
This communication can then be fine-tuned depending on the role of the healthcare professional who is using it, whether they are a doctor, nurse, consultant, or specialist. Communicating only the insights relevant to them means there will be less noise between the professional and the specific information they need.
The damage that can be caused by bias in data are also more pronounced than in nearly any other field. Its been shown that generative AI models can amplify bias present in training data. We know that women and people from minority ethnic backgrounds are more frequently diagnosed due to their under-representation in medical studies, and this issue could scale as AI becomes more widely used.
AI does, however, offer the opportunity for these professionals to redefine the way they work and even their role in wider society. Shifting to models of work that allow them to spend more time with patients will also mean more time to continue their ongoing education and develop their own medical expertise.
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