How to understand the complexities of AI and why it will bring you value.
is used to understand search queries, and is also a component of the company’s DialogFlow chatbot engine. Google’s LaMBA, another LLM, was also designed for dialog, and conversations with it convinced one of the company’s engineers that it was a— an impressive feat, give that it’s simply predicting words used in conversation based on past conversations.
None of these LLMs is a perfect conversationalist. They are trained on past human content and have a tendency to replicate any racist, sexist, or biased language to which they were exposed in training. Although the companies that created these systems are working on filtering out hate speech, they have not yet been fully successful.One emerging application of LLMs is to employ them as a means of managing text-based knowledge within an organization.
Some companies are exploring the idea of LLM-based knowledge management in conjunction with the leading providers of commercial LLMs., for example, is working with OpenAI’s GPT-3 to fine-tune training on wealth management content, so that financial advisors can both search for existing knowledge within the firm and create tailored content for clients easily.
We have already seen that these generative AI systems lead rapidly to a number of legal and ethical issues. “Deepfakes,” or images and videos that are created by AI and purport to be realistic but are not, have already arisen in media, entertainment, and politics. Heretofore, however, the creation of deepfakes required a considerable amount of computing skill. Now, however, almost anyone will be able to create them.
From these few examples of business applications, it should be clear that we are now only scratching the surface of what generative AI can do for organizations and the people within them. It may soon be standard practice, for example, for such systems to craft most or all of our written or image-based content — to provide first drafts of emails, letters, articles, computer programs, reports, blog posts, presentations, videos, and so forth.
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