A generation of young entrepreneurs and shoppers find community through their own vintage markets built on sustainability and self-expression
, “but also accept allies!” Vendors use terms like “fairy core” and channel 2000s pop culture icons in their promotions.are among a number of pop-up events, driven and designed by young people, which have emerged in recent years.
Emily Klippenstein strolls through the Hot Spot Flea Market, a vintage and second hand market place hosted at Normal Heights Masonic Center. Rodriguez says social media has had an impact on Gen Z to not only “normalize second-hand styles but also make it cool.” On a college campus, she says Gen Z is using social media to look for inspiration in each other and apply that to pursuing their own passions.
“Diversity was one of the things that made the atmosphere feel safe and inclusive. We had a diverse range of vendors that had different things to offer, not only their inventory, but their personality as a vendor, which is something that really makes a difference when you go to these events,” Rodriguez said.
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