This week, we spoke to experts in the gaming, entertainment and loyalty industries about how they're using Web3 to onboard new users. Plus, Nike and puma announced new digital partnerships. Catch up on Web3 news in this week's Airdrop with RosiePerper:
Experts from across the entertainment, loyalty and gaming sectors made their cases for why their industries are poised to bring about mass adoption of Web3. While the broader crypto market is down and experiencing numerous challenges, the sentiment around Web3 and a decentralized, creator-focused digital future remains positive.Visual media like TV and movies have the potential to onboard mass consumers in a gradual and fluid way, according to executives in the entertainment industry.
“Any artist who is minting their own NFTs can explore token-gated sales, which can be used to help match token holders with premier seats, pre-show experiences or to simply give first access to all tickets on an upcoming tour,” said David Marcus, EVP of music at Ticketmaster.Gamers around the world are spending billions of dollars each year on in-game assets – without actually owning those assets, according to gaming industry leaders.
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