How Ford Managed To Save $1,000 On Each Mustang Mach-E It Builds | Carscoops carscoops
Whereas car manufacturers typically only push to find new efficiencies during mid-life updates and for new model-year vehicles, Ford chief executive Jim Farley has pushed the car manufacturer to look for continual improvements with its EVs., Ford’s general manager of battery-electric vehicles, Darren Palmer, revealed the automaker has already slashed $1,000 in costs for the Mustang Mach-E.
Ford has also saved money by adding heated seats to the California Route 1 edition. After looking at connected-vehicle data, Ford notes that owners of Mach-E models with heated seats used them often. It also recognized that many owners were calling for heated seats to be more readily available. “It turns out people love heated seats, and they use them in an EV instead of the heated ventilation, so we standardized the heated seats and took out the other one,” Palmer said. “We got a better price because we got more volume. It was complexity reduction and building scale, which means we got them much cheaper.”
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