How 'FOMO' inspired this millennial founder to build a $71 million-dollar virtual reality game

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How 'FOMO' inspired this millennial founder to build a $71 million-dollar virtual reality game
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How 'FOMO' inspired this millennial founder to build a $71 million-dollar virtual reality game. (via CNBCMakeIt)

But they felt they had to build a following in the"We started Sandbox VR in 2016, when the hype of VR was very palpable," said Zhao.The engineer, who had relocated from the U.S. to Hong Kong for business, had seen the growing popularity of VR while working on a separate mobile gaming app, and decided to pivot.

"There were a lot of VR experiences like what you experience at home. Then there were full immersive ones. We didn't do any of that. We felt the game experience was not about the environment, but your friend," said Zhao.Steve Zhao"Our business felt like a paradox. Lots of money was going into VR in the U.S.,etc., but not Hong Kong. People didn't see the VR tech potential in Hong Kong — they thought it would only have a local reach, " he said.

"That was the second paradox: People were curious about us being from Hong Kong, so they were interested in investing," said Zhao.

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