Writer Brett Braley travels from his farm in rural Pennsylvania to Helsinki and discovers a similarly eco-minded way of living and designing.
, about an hour east of Pittsburgh. In the eight years since moving in, I’ve been marking time by the numbers: thirty-seven chickens in my flock, one barn cat who had a litter of five kittens, two beat-up trucks that rusted by the barn, and last winter, the fourth warmest on record in 150 years.How Sylvain Berneron Created the Most Audacious Watch of the Year
But this sort of living gets lost in translation when I speak to my colleagues across New York, London, and Zurich. My friends in larger cities seem to think it’s quaint that I’m playing farmer, but I have a real concern in what I’m seeing in this little pocket just off the Appalachian Mountain range that is hard to explain unless you live where you can see it firsthand. It wasn’t until I made it toin October that I felt that environmental concerns weren’t an abstraction.
To stay competitive in the market, some vintage clothing stores are looking for ways to stand out. One in particular,enthusiasts who are in the market for a suit. Offering two floors of options, one can find everything from Armani two-pieces to Brioni sport coats and Burberry tuxedos.
But, of course, minimizing waste and finding alternative dyes aren’t the only ways to be curbing a brand’s environmental footprint. Lessening consumption and minimizing production output help to mitigate a brand’s impact. To accomplish this, brands are moving more towards a capsule wardrobe, keeping one’s closet bare to easily mix-and-match key pieces. Unisex brandis at the forefront of this concept.
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