Boiling queer culture down to be as palatable and consumable as possible erases many aspects of queer history and identities, non-binary designer MI Leggett says.
— allowing wearers to “stand tall with the LGBTQ community” — the website does not state how much of the $145 the rainboots cost will go to the non-profit.In response to this, a spokesperson from the company shared over email that, “Dr. Martens doesn’t disclose an amount of sales that goes to The Trevor Project because they make a lump sum donation yearly. That way they don’t rely on the sales of the product in order to donate the amount they would like towards The Trevor Project’s work.
Moving forward, Ben believes that in order to shift power structures, brands must also collaborate more with trans people, indigenous people and queer people of color. “Those are really where the attention and the messages or need to be focused because they're the ones who have been left out of pride month and queer liberation,” he says.
Plus, Rob thinks that corporate companies have a massive opportunity to protect the queer community in ways that the government won’t, pointing out that “across the nation, you can still legally get fired for being a member of the LGBTQIA+ community.” Accordingly, fashion and beauty brands could play a crucial role in bolstering vulnerable communities and educating the public about queer issues, beyond just creating products and ad campaigns.
Rob has taken these issues into consideration since launching his company, offering diversity trainings, providing gender-neutral bathrooms and dressing rooms, and arranging the retail floor so it is an open concept with no split between masculine and feminine products.
“What feels most pressing in this moment is so much more about company culture and the importance of beauty or fashion brands really taking a stand or are putting forth thoughtful, cogent language about inclusion, about identity as opposed to just selling products,” says writer and curator.
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