She's adding one more title to her already-lengthy resume: children's book author:
Author:Tyler McCallPublish date:Nov 6, 2018Updated onNov 5, 2018In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
She insists that, while it may not seem this way, she's quite introverted and loves the opportunity social media gives everyone to build communities for themselves. Twitter and Instagram each created more places Chen could share the things she was seeing as a beauty editor, and then as editor-in-chief of Lucky, with people like me who wanted a look inside the industry; more importantly, she sees her online presence as a natural extension of her own personality.
The last thing I hope my one story signifies is that Chen is bursting with great advice that she's more than willing to share. I caught up with Chen again, this time over the phone , to get her take on everything from breaking into fashion and climbing up the editorial ranks to making the move to Instagram and writing a children's book. Read on for the highlights.
It was such an amazing experience for me, and I'm really grateful that I had the opportunity because I didn't realize that magazines existed as a career. I never thought about the fact that between 50 and 200 people worked on these things that just showed up in my parents' mailbox every month, and that it was someone's job to test out lipstick or check for grammatical errors in the copy department or organize photo shoots.
I worked there for seven years, and it was an awesome experience because Amy was such a great boss. We had a lot of autonomy as editors, and I think that's informed my managing style now; I try to empower the people who work for me to make decisions because I learned at Teen Vogue that giving someone autonomy and independence and letting them do what they feel is right really helps you grow.
During that time, a friend from Instagram who I now work with, Charles Porch, had reached out to me. I had met Charles at South by Southwest and at various parties; I had met Kevin Systrom, the co-founder [of Instagram], a few times at social events, but it never occurred to me that I would get a job there. Charles was like, "We're thinking about adding someone to oversee fashion for Instagram and this job is made for you.
I would say the other half of my job is to take feedback they give me and share it with the product team at Instagram, so that they can change the Instagram product to what the fashion industry wants. For instance, the other day when I was in Brazil, I was meeting with this influencer. She was like, "My dream in life is for direct message: when you're typing in someone else's username, for it to populate as a tag, so a person in DM could just tap the tag and go to the profile.
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