We are so far down the rabbit hole of accepting loadshedding as just another part of life in South Africa.😵😭 Full story here ➡️
We feel bitter and defeated 16 years down the line, after seeing the first red flag that the power grid was in trouble. Michelle Steyn, marketing director of Bateleur Brand Planning says one of the most alarming flags was the fact that Eskom builtbetween 1991 and 2021, despite the sharp growth in demand for electricity.
“We were hit with load shedding in the middle of the discussion and the room went completely black with approximately 50 people inside. She has also noted that these days people no longer flaunt their fancy cars. Their most prized possession now is the fanciest inverter or solar setup. What do the other 98% of South Africans have to deal with daily, and how do they mitigate blackouts, with a staggering 77% saying they were affected significantly?53% say their mealtimes are disturbed by load shedding and women tend to worry about this more47% say they experienced additional stress and more so for Boomers than Millennials
The research found that 18% of people currently use some sort of solar power, but only 20% of them say it covers everything.
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