EOS, the viral lip-turned-body-care brand, is adding to its loved body lotion range with a line of body washes in Vanilla Cashmere and other scents.
lexicon — it brought a then-nascent sense of play to the category, propelling the brand’s popularity among younger tween and teen consumers.
“The idea was to take the things people loved about EOS — the moisturizing and skin-soothing benefits, that visually pleasing design available in mass-market distribution — and bring it to body care,” said Soyoung Kang, chief marketing officer of the brand. “The goal is to go into categories that maybe have players that are about performance and efficacy, and separate players that are about fragrance and flavor, and be able to offer a product that does both with excellence,” said Kang, who claims that EOS has contributed 80 percent of the mass market’s total body lotion sales growth over the past year.
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