The Mexican American songwriter-producer’s versatility has led to him being named this year’s Groundbreaker.
music, with collaborators including Maluma , Christian Nodal , Grupo Firme , Camilo , Becky G and Marc Anthony , in addition to non-Latin stars such as Ariana Grande and Shawn Mendes . In January 2021, he topped four genre charts — pop, rhythm, tropical and regional Mexican airplay — with four different songs, something no other Latin songwriter had done before. “That moment was really special,” says Barrera, 33, who also won the 2021 Latin Grammy for producer of the year.
It was around that time that he also started joining his father, a cumbia artist, at the studio or watching him rehearse with his band. Later, as a teen, Barrera handed out business cards and CDs with songs he had written to artists leaving local radio stations after their interviews. He still has one of those old business cards, which he proudly shows off. “I would go home and just keep hitting refresh on my Hotmail in case someone wrote, but no one ever did,” he says with a shrug.
Still, his hustle landed him an internship across the country in Miami with songwriter-producer Andrés Castro. “It was the best decision I could’ve ever made,” he says. “I started off as an engineer, [but] I remember when artists would come to the studio, I’d make sure to tell them, ‘Hey, I’m not really an engineer. I’m a songwriter and producer.’ And I’d show them my music. I got into a lot of problems because you’re not really supposed to talk to them directly.
Now, Barrera is laser focused on BorderKid Records, an imprint he launched in February 2022, with emerging acts Alex Luna and Neeus along with marquee client Grupo Frontera on his roster. When Barrera signed the six-piece last October, it was already a popular local band in McAllen, Texas, and had just landed its first big hit, “No Se Va,” which peaked at No.
“I promised myself that, from now on, I would work only on projects that I feel really passionate about and make me feel something,” Barrera says. “With BorderKid, it’s that. I want to be that bridge between new artists, songwriters andEdgar Barrera will speak at Billboard Latin Music Week, taking place Oct. 2 – Oct. 6. To register, click
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