Ed Sheeran's DivideTour broke U2's record. Here's how.
's ÷ tour became the top-grossing trek of all time, according to Billboard Boxscore. After over two years and 246 performances -- with nine left to go -- Sheeran has taken in $737.9 million, surpassing U2's 2011 record of $736.4 million.
Sheeran did that partly by keeping new music coming after releasing the hit album ÷ , which has earned 4.7 million equivalent album units, according to Nielsen Music. "To fill stadiums like that, you need to capture the dollars of the casual fan," says Ryan.
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