How Disney Enlisted ‘Mulan,’ a $200 Million Folktale, to Court China

For 'Mulan,' Disney worked closely with China’s government, all the while striving to present a main character and storyline faithful to Chinese values

Walt Disney Co. may be rolling out its $200 million “Mulan” remake on its streaming service in much of the world due to the pandemic, but the studio still has a chance to make a box-office splash in the one market executives constantly had on their minds when making the film: China.

The “Mulan” debut in Chinese theaters, which began reopening late in July, fits with Disney’s broader effort to court Chinese consumers, drawing them to its stores and theme parks in Shanghai and Hong Kong.

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