Matt Novogratz, Co-Founder and Senior Vice President, Head Of Partnerships and Business Developments of Candy Digital.
Since the dawn of sport, athletes have built their legacy out on the playing field. We look up to their accomplishments; we hold on to their records, their milestones, and the countless moments that make up their wins. Starting in the 2010s, the introduction of social media transformed the playing field: giving us more access and insight into star players. A decade later, the emergence of NFTs gave fans and their favorite athletes a new way to connect.
As we see events like the Olympics and Leagues like the NFL, NBA, and MLB all experimenting with blockchain and NFTs in different ways, it begs the question – will on-chain assets be the future of athlete’s legacies? Let’s dive into how this technology is used to date and what this can mean for decades to come.NFTs allow fans to own a piece of the game by immortalizing iconic moments as digital collectibles.
While the Chiliz Fan Token arose as the first of its kind, popular clubs such as Manchester City and AC Milan have integrated this system as well. Not only do these tokens benefit the fans who decide to participate, but they also give the clubs a new stream of revenue which benefits the club as a whole, its players, and the fans alike.Web3 has also wrapped its hands around gaming, offering a plethora of what can be iterated on when it comes to traditional gaming.
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