Daily News | How did a former bank teller get NFL legend Randy Moss to invest in her restaurant? First, she reached out on Instagram.
First, she slid into his direct messages. After Moss liked one of her sponsored restaurant posts on Instagram last year, ”we kind of were just talking,” Tolliferreo said. It was all business.
“I invest in people and in visions, not in companies,” said Moss in a statement. He said he was sold on not only Chick-A-Boom’s potential to become a franchise, “but a disruptive cultural property that can integrate with live experiences in sports, music, and digital.” He added that it was important for him to invest in Black- and family-owned businesses.Working as a bank teller in 2019, Tolliferreo remembers being unfulfilled.
Tolliferreo closed the Folcroft location to open a drive-through at 46th Street and Lancaster Avenue in West Philadelphia. She and Hightower also decided to sell branded canned drinks, which they call Boom Juice and Sky2O Water. The $3.25 cans, which can be recycled, eliminate fountain sodas and give them a better markup than commercial drinks, which means you can’t buy a Coke or Pepsi. “I don’t want to do like what everyone else does, with the plastic cups with the plastic lids,” she said.
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How did a former bank teller get NFL legend Randy Moss to invest in her restaurant? First, she slid into his DMs.Chick-A-Boom founder Brittany Tolliferreo ultimately sold Randy Moss on her fried chicken tenders. He will attend her restaurant's ribbon-cutting in Southwest Philadelphia.
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