‘Coach Prime’ is seizing the moment at Colorado, and so are his players and the school
With his coaching skills, brash confidence and quotable aphorisms, head coach Deion Sanders has led the University of Colorado Boulder football program to a 3-0 record and top 20 ranking.
Perhaps most notable among them is his son, junior quarterback Shedeur Sanders. The 21-year old Sanders made headlines after throwing for 510 yards and four touchdowns in Colorado’s opening win shocker of no. 17 ranked TCU. Since then, he’s thrown six more touchdowns in two games and led the team to two more victories.
Overall, Shedeur Sanders has an NIL value of approximately $5.1 million according to On3’s proprietary NIL algorithm, compared with “only” $1.5 million at the beginning of the year, the most of any college football player in the nation. On3’s algorithm includes a combination of NIL deal data, performance, influence and exposure.
Hunter entered this season as the most highly touted prospect for Colorado, and coach Sanders said rival teams attempted to poach him away from them with lucrative NIL deals. “NIL money, that’s a real part of college football now,” former University of Colorado and NFL football player Tyler Polumbus told CBS shortly after Sanders took the coaching job at Colorado. “I never thought that Colorado would be able to live in that world and compete in that world, but with Deion Sanders, it becomes a whole new land of opportunity.”What about coach Sanders? He’s getting paid too.
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