Here's how data helps brands tell stories and connect with customers:
Read the Forbes Content Studio story below to learn how Sony Music Entertainment uses data to not only strategize marketing campaigns but also connect with recording artists and audiences in unique ways. For the first decade of the 2000s, the recording industry was struggling to save itself.
By 2014, with digital singles decimating album sales, coupled with the rise of illegal file sharing, revenues hit an all-time low. The future of labels looked bleak. But around that same time, streaming was beginning to pick up steam, and the industry was plotting a new future for itself. It was a future built on data...
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