How Daniel Lee is reinventing Bottega Veneta. See inside the seemingly overnight transformation of the Italian house:
Bags that look like blobs of buttery calf-leather bubblegum, backless shoes with perpendicular hoof-like toes and swollen plaited straps, quilted leather skirts resembling tough-looking samurai armour, cashmere sweaters jigsawed together from long rectangular strips… These are clothes that shouldn’t look as good as they do. And yet, they are, right now, at the front of the fashion vanguard. A reimagining of the ideals of classical beauty for 2020.
Part of its appeal is the simplicity, the logo-less emphasis on design and craftsmanship, arguably the true heart of luxury. And as the rest of the fashion world has reached fever pitch with collaborations, and luxury brands have been obsessing over streetwear and applying logos to just about everything, Bottega Veneta has become the ultimate riposte to all that noise, simply offering well-made clothes and accessories that speak for themselves.
Daniel fits into mindset perfectly. You won’t be able to find out what he’s having for breakfast on Instagram, nor will you see where he spends his summers or Friday nights. He was virtually unknown outside of small fashion circles before the announcement. That kind of discretion is befitting for Bottega. Yet he is still much more of a fashion person than a ‘craftsmanship’ person.
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