How Dallas Black Dance Theatre attracted audiences from 34 countries outside the U.S. | Arts Access
While many arts organizations – particularly those that serve communities of color – shut down or lost revenue during the pandemic, Dallas Black Dance Theatre Executive Director Zenetta Drew said the organization made $100,000 in net ticket sales in 2020 from online programming.
DBDT expanded its virtual programming to social service agencies and children’s hospitals. They also started offering corporate group packages and began virtual touring through performing arts centers. The company’s on-demand library is also accessible on Bloomberg Connects, a free mobile app that connects users with arts and culture experiences.
But for DBDT, Drew said it’s not just about increasing revenue – it’s also about investing in arts education. Back in 2021, 4,000 Dallas ISD dance students viewed DBDT’s virtual content through the launch of a new arts education program. The district has now expanded virtual programming access to all 150,000 students in the district.Drew said virtual programming is a way to reach younger audiences on their digital devices and older audiences who may not be able to easily access physical spaces.
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