How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube stars
As people seek at-home workout alternatives, fitness influencers have seen a spike in engagement and in direct-to-consumer sales
In a recent report, Izea, a company that connects marketers with influencers, studied the impact the coronavirus pandemic could have on the influencer-marketing industry. The influencer-marketing agency Obviously said it's seen a boost in the number of "likes" on sponsored posts on Instagram. And the cancellation of live sporting events is leading to increased demand for sports-related content on platforms like YouTube and Facebook.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
This $280,000 Bugatti watch has a tiny 16-cylinder engine inside - Business InsiderThe Bugatti Chiron Tourbillon is a watch for car enthusiasts who have $280,000 to spare but no room left in the garage.
Read more »
Inside Amazon's COVID response from the company's head of safety - Business Insider'I've learned in my first year with Amazon that there's speed in business, there's Amazon speed, and now there's pandemic speed,' she said.
Read more »
Bill and Melinda Gates just bought a $43 million beach house in California — see inside - Business InsiderGates will add the new mansion to his suite of several other properties, including the main $127 million Washington state mansion.
Read more »