With the boom of AI, content creators, and influencers may wonder how AI can help them or how it fits their business.
the Darmstadt "Leap in Time Lab" using examples and data to explain the error-proneness of ChatGPT. The new software can write texts in seconds that are barely distinguishable from those of a human. Microsoft has already invested billions in the software and wants to release it to customers.
The Darmstadt-based "Leap in Time Lab" has examined the software on behalf of companies and warns of risks. Photo: Frank Rumpenhorst/dpa With the boom of AI, content creators, and influencers may wonder how AI can help them or how it fits their business. There are many fears around using AI. Generative AI tools that can create images and videos also stoke controversy. However, there are AI tools out there that can enable content creators and influencers to work faster and smarter and allow them to enable even more creativity. From using Opus Clip to break down long-form video content into reels and TikToks, to using Reclaim AI to help you schedule your day, here are five ways content creators can use AI in 2025:One of the most common ways creators are using AI, specifically ChatGPT, is to generate content ideas. ChatGPT can help you brainstorm podcast episode ideas, social media captions, new ideas for YouTube videos, and more. If you aren't sure what to ask ChatGPT as a content creator, I recommend telling ChatGPT who you are, what you create content about, and who you create content for. Providing relevant information to ChatGPT will help you generate better ideas and more specific outcomes.What types of short-form videos should I share on my channels?I’m currently creating content about….What other things do you think I should lean into?How are you using AI to help you generate new content ideas, especially to attract new clients for your coaching programs?With chat GPT I’ve copied emails and pages from my website and blog posts and all of this content that I've already written and created on audience personas, demographics, everything, and placed it into Chat GPT.I’ve inputted into Chat GPT and asked it to remember content for a specific audience. And then when I need help with, I use it to draft emails, to brainstorm content ideas, like coming up with content for one of my coaching programs. For example, I’ll ask Chat GPT “Can you just remind me of like some of the pain points with my Shift audience?”. I use those answers to come up with some posts for Instagram. …It just makes me be able to work so much more efficiently instead of me having to go in and dig through maybe Google docs or wherever I have that content saved on other pages.If you're a content creator looking to pitch brands, local news outlets, or your local university, you can also use ChatGPT to help you write your pitch., I used Chat GPT to pitch to a local news outlet and make an appearance for a morning show in Seattle.Example of how to use Chat GPT as a content creator. Emma asked Chat GPT to help her generate aI refined the pitch Chat GPT shared to reflect my voice and make the email more personal. The host of New Day Northwest from KING 5 responded to my pitch, and I'll be making my first appearance on Thursday, March 6th. Tip: If you’re experimenting with Chat GPT to craft a pitch, share as much information as possible about who you are and what you want the outcome.premises of the company OMR. When the team from Hamburg-based media and digital company OMR calls, many decision-makers from global companies and celebrities don't ask twice. The OMR festival also brings so many people to the city that overnight accommodations become scarce. Photo: Jonas Walzberg/dpa Emma: How have you been able to market your new podcast, Create and Consume? Austen: When I first launched my podcast, I knew I'd be doing everything myself, and one of my biggest fears was that I'd have zero time to market it. With Opus Clip, I upload a link to the video episode on YouTube, and it creates tons of clips for me to choose from. Opus Clip also allows me to create presets that save my brand colors, so my branding automatically applies to all videos. The software even ranks the clips based on how catchy the hook is, whether the topic of the clip is trending, and more. I usually pull 2-3 of the best clips per episode, but there’s no doubt it saves me so much time and money as a solopreneur.Kayla WatkinsEmma: How have you used Chat GPT or other AI tools to help you create content for social media? Kayla: I've been able to expedite my content creation is by utilizing Chat GPT to help me create Instagram content, specifically reels, because that has always been a pain point for me. Every week, I use the same prompt to ask Chap GPT to turn a portion of my blog post into 6 reel ideas with a hook and talking points. I select my favorites from the batch it shares and use the hook and talking points as the outline for recording my face-to-camera reels. Two weeks of Instagram content would have taken me 2-3 days to accomplish, but now it takes me under 3 hours. This also keeps my content much more streamlined since I am deep diving into one topic each month rather than a different topic for each post.Emma: What AI tools are you using to help you stay organized as a content creator? Gabby: At the start of every month, I plug everything I need to get done into Reclaim.ai, and the AI schedules it for me—both my long-term goals and my daily tasks. I have ADHD, so I get super distracted. Shiny object syndrome means nothing gets done without structure. AI helps me plan my day.Gabby: I used to work on manually editing videos, and that would take several days. Now, I'll upload the entire 60-minute clip into Descript AI, and it'll generate 10-second snippets for me.Emma: How have AI tools impacted your productivity and team? Gabby: I used to hire three assistants to handle various things in my business, but now I need just one full-time person who manages AI workflows. This is not replacing my team—it's allowing them to work smarter, not harder. AI makes my entire day run smoother. As someone who forgets everything and has things constantly falling through the cracks, AI is like a backup brain. AI is a game-changer. It's not about replacing creativity; it's about maximizing time, and for me, that's been invaluable.
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