The founder of Koché has also been the artistic director of Maison Lemarié for more than a decade, hand-picked by Virginie Viard to work on Chanel's Métiers D'art.
— the founder of the beloved sportswear-inspired, technique-driven ready-to-wear label Koché — is building a new kind of French heritage brand.
"At the beginning, I was more fascinated by the making. For me, that was very magical," she says. "And of course, to tell story, to bring emotion to people, to bring a message, because that's what's really important — but also, to do it well, in a proper way. Because it's connected. It's part of culture. It's part of our heritage, of our history and I think that's so fascinating.
Ahead, read all about Kocher's career, from the origins of her love of fashion to her biggest influences to how she weighs the opportunities that come across her desk . I was very interested in the manual [aspect of fashion]. My grandma and mother were knitters, and my grandmother knew about lace-making and crochet.
I was very good student, and I worked very hard. I loved to read. I loved math. I did my A-level in mathematics. My teacher was very scared, because I was the best in my class; she [would say,] 'You're going to ruin your career. You can be a doctor or an engineer.' I was also doing sports, playing in the French championships, training every day, with a match every weekend.
[He taught me] to study tailoring, to drape and be very fluid... For me, it was really about the craft of making clothes. He had a membership to the Victoria and Albert Museum, and he would take me there and show me the inside of a Madeleine Vionnet dress. Maybe that's what I like so much about pattern-cutting, and why I still drape and cut myself today — it's something quite mathematical.
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