Chappell Roan drew record crowds at festivals this year, from Lollapalooza to ACL Fest. Here's how she did it.
, in September 2023 to critical appreciation but not much commercial fanfare. By February, she kicked off Olivia Rodrigo’s North American arena tour as its opening act and soon after booked a few appearances at the biggest U.S. musicYet the April release of her stand-alone single, “Good Luck, Babe!,” coincided with Roan’s album flying into the top 10 of the.
“The fact that she’s so phenomenal live means people are finally able to see in real time how good she is. That then becomes this word-of-mouth thing, and it’s wonderful to see her have such old-school success,” he said. “She’s so good at what she does that the system is working again. It really is that simple.”that her career lives and dies by the success of her live performances. “If I’ve learned anything, it’s that the live show is where the heartbeat of the project is,” she said.
Whether Roan was dressed as a giant pink butterfly at Coachella , the Statue of Liberty at Governors Ball or a professional wrestler at Lollapalooza, she thrived when embracing the outsize nature of her job, creating headlines around her phenomenal costuming and anticipation for what would come next. Webb points out that it’s a tried-and-true method for pop stars, with artists like Lady Gaga and Katy Perry building their own fame with dazzling outfits at the outset of their careers.
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