During her campaign for reëlection to the Senate, Catherine Cortez Masto conveyed that she would continue to be a champion for working-class families—a message that resonated with Latinos and helped propel her to unexpected victory.
Laxalt, who performed strongly across the state’s rural counties. But, after those results were in, his lead narrowed; mail-in ballots from the counties of Clark and Washoe—Nevada’s largest—broke for Cortez Masto by a margin of two to one. Until Saturday evening, when the Senate race was called, a looming question was whether her support among Latinos would exceed sixty per cent, a requisite in the eyes of many of the state’s Democratic operatives.
Cortez Masto is a protégée of Reid, and has followed his example in placing Latinos at the center of her campaign—a tactic that helped Reid clinch his last reëlection, in 2010. Reid was known to spend many Christmas Eves visiting Latino families, but he courted the community year-round. When people questioned his approach, arguing that Latinos were low-turnout voters, he usually responded, “Just you wait.
Ultimately, Cortez Masto’s support among the union and the broader Latino community proved to be two of her most powerful political assets. According to Equis, a Latino research firm, Democrats spent more than ten million dollars on Spanish-language ads in Nevada. The message that Cortez Masto managed to convey was that she would continue to be a champion for working-class families—a message that resonated with Latinos and helped propel her to unexpected victory.
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