How BuzzFeed, Tastemade, Spotify and Pinterest help partners develop new products and marketing ideas:
BuzzFeed has long been adept at understanding themes, content and stories people find so interesting they’ll immediately want to share them, helping brands increase awareness and interest as a result.Now BuzzFeed is building on that knowledge in a different direction…helping partners develop new products.In January, Ben Kaufman became CMO of BuzzFeed, signaling the increased importance of new product development and partnerships to BuzzFeed, and projected growth from this key revenue stream.
“We’re using our rich audience insights to not only develop content but also create lines of products that extend our brands into real life and help marketers solve some of their toughest challenges,” said Ben. “It’s a win-win when we can create products that we know our audience will love and serve a purpose in their lives, while also diversifying our business. These product extensions help us market our own brands and work with marketers in new and innovative ways.
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