Breaking down barriers to environmental sustainability IBM ad
Environmental sustainability has become a global imperative. As the climate emergency heightens amid governments' new ESG regulations, and investors call for companies to improve transparency of environmental and social governance practices, consumers are taking notice and demanding change.
Our study also shows sustainability can give purpose-driven employers an edge in the talent market. A majority of respondents say they are more willing to apply for and accept jobs from organizations that are considered environmentally sustainable. However, only 21% of respondents consider their current employers to be sustainable, which could translate to a major flight risk.
There are a number of nonprofit organizations and business consortiums that can be a viable resource for companies looking to take steps towards becoming a more sustainable business. IBM is currently working with the World Business Council for Sustainable Development and the Partnership for Carbon Transparency to help businesses better identify, measure, and track Scope 3 emissions, and use technology to tackle emissions reduction.
Consumers are looking to companies to be true stewards of change that lead with purpose, and for this commitment to be demonstrated in sustainable choices. By paving a clearer, more accessible path to responsible consumption, executives can do even more to build a sustainable future — for the planet, for society, for their customers, and for their businesses.
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