How BTS gathered over half a million fans for digital record project ARMYPEDIA:
South Korean boy band BTS pose on the red carpet at the 28th Seoul Music Awards in Seoul. BTS is one of the biggest artists on the planet undoubtedly in part thanks to the unwavering support of their dedicated fanbase ARMY. As noticed by followers of the for years, even when the guys can't meet with their fans in person, there's always a stream of communication between the two whether with social media or unexpected music drops.
By the conclusion of the month-long campaign, a reported 540,000 fans had participated in the project that included finding and scanning QR codes around the Internet and real-life world locations to access specific days to leave personal memories in the archive—see November 12, 2017 as an example, where member Suga held a livestream broadcast and many user left their memories from tuning into the stream as well as other thoughts about that day.
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