.brittanyxavier spoke to WWD about how the industry has shifted since she first started her blog in 2013.
Over the years, Xavier has transitioned to create content beyond her blog and Instagram. Xavier currently only posts on her Instagram, YouTube and TikTok. She made the conscious decision to stop posting on her official blog two years ago to concentrate on growing her presence on other platforms.
“These days, you have to be quick. You have to think about things on the go and how to tell the story of what I was doing on my blog, but bringing it to life in video,” she said. The content creator’s close relationship with her family is one of the many aspects that sets her apart from other fashion influencers.
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