From sliding into Kim Kardashian's DMs, to designing an Emmys gown over FaceTime, his stories will really make you believe that anything is possible.
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The brand survives and thrives off of authenticity. We do the fancier photo shoots, but I'll also be in my kitchen and do a whole video — 'This is what's available. This one's not selling too well, y'all, what's going on?' You just have to be real about it. I do all my Instagram; all the captions, it's like my language. Sometimes, when I'm really emotional, I'll make an Insta like, 'I love y'all. I can't believe how you love the brand so much.
He called me about bags. At this point, it's seven days until the Emmys. It's Sheryl, so you can definitely find a brand to do something custom — but we have to match it, we have to accessorize, we have to do shoes. I was doing the outerwear at the time, and she had worn a piece in an editorial. I don't know why, but I was like: 'I'll make the dress. We have the team. Everybody in my office loves you, so they're gonna go overboard if we have to.
She came out in it, and her daughter screamed, like, 'That's the one.' We were all in agreement. It barely needed any tweaking at all. Right when she stepped in front of the mirror, the orange dress was a memory of the past. We got champagne, we toasted, and she told me her life motto, which is: 'It always works out in the end.' That's what we cheers'ed to. The next time I saw it was on the carpet.
I had people like my mom, who used to have a café and contracting business, so I would ask her stuff. I would ask my Aunt Camille and my Aunt Karen for my non-profit stuff. I have other designers in my life, Raul Lopez of Luar, who would give me gems and things to look out for.
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